7 Digital Marketing Practices that Grow Your Business | Part 3: Google Analytics 4

Universal analytics will be phased out for good next year and with the launch of Google Analytics 4, understanding your customer is now more compliant, easier and more in depth than ever before. It’s all about user engagement and journeys tracking.

What is Google Analytics 4?

Google Analytics 4 is a machine learning and artificial intelligence that uses algorithms to collect, measure, and analyse data in the form of graphs and reports.

Why is google changing from Universal Analytics to Google Analytics 4?

This recent shift was made due to Privacy of Personal Information Protective acts like the POPIA Act here in South Africa. When the law was put into place, Google was under enormous pressure as their software no longer was legal, so Google Analytics 4 was created. This gives users the option to configure their information that then complies with the POPIA Act.

Why is Google Analytics important for a small business?

The biggest reason why all businesses should use analytics is to understand the consumer, their journeys and how they use your website. Once you’ve understood the data, it’s a million times easier to know what content to products next, where to advertise it and to what audience. Any marketing or advertising done with analytics is focused and produces higher ROI as your efforts are landing the laps of real customers and buyers. In the marketing world, any business without analytics is going in blind!

If you would like to know more about Google Analytics 4, click here: https://support.google.com/analytics/answer

Or if you’d like us to send you a quote to implement Google Analytics 4 in to your small business, please fill the below in and submit: